In my role as Creative Director overseeing brand & design, I helped shape a dynamic team in crafting innovative solutions across various external and internal platforms and tools. Our focus extended to user-centric design for home applications, ensuring a seamless and engaging experience. Simultaneously, we drove efforts in simplifying manufacturing and assembly processes through strategic design interventions. My role involved orchestrating creative direction to harmonize these dual objectives, delivering impactful designs that enhanced user experiences and streamlined manufacturing operations.

Products not shown: AR wall x-ray software, Interactive home user manuals, In-wall home control units.